First you must create an account on the website and purchasing a copy of the game. After you log in to your account you will see a character creation window.
Currently in Albion Online humans are the only available race. According to the developers we can expect additional races to be added in the future.
You can choose between male and female character, customize the haircut, hair color, skin tone from dark to pale, and also underwear style. You pick your first avatar during character creation and can choose and earn other avatars and borders in-game.
In game customization of your character allows you to tailor to your play style: Albion Online uses a classless character customization system, where the equipment a character equips determines the stats, spells, active, and passive abilities available. A character can switch roles by changing equipment or even make a build that is a hybrid of various roles, such as a spell caster wearing plate armor.
The starting human location is randomly chosen between swamp, mountain, forest, hill and steppe landing.